If there's a process, why isn't it made clear?
Do you prefer to arrive early for a meeting/session? Or are you more of an 'on time' person? Please don't tell me that you are late!
A lot of events are being recorded, but do you go back and watch them? Or do you prefer to attend the live session?
Niching down in your business seems to be the first thing to do, and for some it may be straight forward. For others, including me, not so much.
There are times that I only get the idea for a title, and it waits around to be written. Here's my list to date.